To promote the UK launch of one of Virgin Voyages flagship cruise lines, the Valiant Lady. To ensure a broad appeal to their core audience segment, Virgin Voyages wanted to curate a cast of highly relevant and authoritative talent for a large launch event on the ship, docked in Tilbury, in March 2022. 

To ensure a broad appeal to their core audience segment, Virgin Voyages wanted to curate a cast of highly relevant and authoritative talent for a large launch event on the ship, docked in Tilbury, in March 2022. 

A short-list of 86 macro co-makers were then chosen, with each co-maker personally briefed and on-boarded by our team to ensure maximum potential for capturing and sharing content when on-board.