PR · OGB - LDN
Hotels.com wanted to demonstrate its affinity with its global millennial audience, who actively seek remote travel choices. We gave them just that with the World’s Most Remote Hotel: a tiny seven-person guesthouse in the miniscule town of Ittoqqortoormiit, Greenland which we listed exclusively on the platform.
Frozen for nine months of the year, you can’t get any more ‘off-grid’. We created a stunning editorial hero film exploring the hotel, which was both atmospheric and entertaining, invited a prominent photographer to capture a suite of images, and orchestrated a global media trip for maximum editorial exposure.