PorscheClient
UK Social ChannelsProject
Content · OGB - LDN
About
From iPhone-first shot content to freezing cold night shoots, as Porsche GB's social agency, we’re responsible for putting Porsche front-of-mind as the UK’s leading luxury car brand and expand its presence to new target groups.
Overall responsibilities include:
• Leading Porsche’s social strategy and expanding its appeal to new target groups, primarily the younger and more female-led audiences.
• Management of always-on social, creation and publication of 300+ posts for organic social media.
• A bespoke copy platform and content shot and edited for Goodwood Festival of Speed 2023.
• A Social Media Playbook that defines its strategy, tone of voice and visual guidelines.