VodafoneClient
David Gandy and Lil’ J-peg launch Neo smartwatchProject
PR · OGB - LDN
About
In 2020, Vodafone Smart Tech was entering the wearables market with Neo, a new smart watch designed specifically for kids.
Vodafone wanted to show how Neo gives children the freedom to be independent little individuals and we achieved that by teaming up with world famous model, David Gandy. Gandy was put through his paces by a bunch of eight-year-olds, showing that when you give kids freedom, they can achieve anything.
That’s why Gandy wanted to be the face of Neo, the new Vodafone smart watch for kids. “It’s early entry digitalisation for children,” he says. “It provides a safe environment for them,” with safety features controlled by parents
Independent