TUI wanted to shine a light on its hotel portfolio, TUI BLUE, and its incredible family products.

We identified that almost three quarters of parents (72%) say their kids are fussy eaters, a third of parents (27%) worry about accessing their little one’s favourite eats when on holiday, with 28% filling the suitcase with snacks from home. ​

To combat this, we highlighted TUI BLUE resort’s wonderful activities for little ones, by launching three new Kid’s Club activities.

We challenged picky eating by putting three influencer families in the chef’s seat, encouraging them to experiment with odd combinations and serve them to their parents.