Virgin Active’s mission is to bring high-quality flexible exercise plans to people everywhere – regardless of shape, age, or experience. We were tasked with raising awareness and driving consideration and sign-up to Virgin Active during their most competitive time of the year.

Over a six-week period, we teamed up with five Co-makers to co-create a content series of their fitness journey. The series put Virgin Active in the starring role, showcasing how it helped them achieve their goals while raising awareness of the club’s flexible offer through the overarching platform of #LiveHappilyEverActive.​

​

The Co-maker content was the basis for a paid YouTube campaign, directly driving gym sign-ups, and added to our influencers’ combined reach of 269K.