When Sharp’s was bought by Molson Coors, it lost heartland Cornish customers and a fanbase who loved its locally crafted, independent heritage. We were tasked to show Sharp’s was still made in Cornwall and loyal to its community.

What better way to demonstrate Sharp’s care for Cornwall than with an initiative that would genuinely protect the Atlantic Ocean on the brewery’s doorstep?

We created the world’s first vinyl made from recycled plastic collected from Cornish beaches, and produced a track with environmental activist and recording artist, Nick Mulvey. Proceeds from online streams and every vinyl were donated to Surfers Against Sewage and the final record sold out in three minutes!