Domino'sClient
Pitch perfectProject
PR · OGB - LDN
About
We needed to let the nation know Domino’s was scouting for over 10,000 roles ahead of the Women’s Euros and Christmas season. We found gig economy workers were frustrated by lack of career development opportunities, and more than 50% of delivery platforms failed to provide adequate protection and benefit schemes.
So, we tapped into the ‘winning feeling’ people felt working at Domino’s and recruited homegrown talent and former Domino’s employee, Lucy Bronze, to help deliver a chant-based campaign, bellowing “Glory, Glory Dom’s United” and “We love you, pizza, we do, oh pizza we love you!” The campaign went live via digital, social, PR and then just exploded…
“I loved working at Domino’s. It was an incredible experience, and I still look back on my time there very fondly. We were like a family, always having a laugh together as a team. I learned a lot and made some fantastic memories. I’d recommend applying to work at Domino’s if you’re looking for a flexible role that can work around your daily life and want to have some fun along the way!”
Lucy Bronze MBE, Lioness, England Women's Football Team