When the world began to reopen in 2021, British travelers were naturally reticent.

If we were going to launch Scarlet Lady, the brand-new ship from luxury cruise line Virgin Voyages, we had to not only reignite excitement for cruising, but also navigate the uncertain waters of the new post-COVID world.

We captured a suite media materials, including a hero first-person drone video that took viewers on an epic ride through the Scarlet Lady. On launch day, a hard-working global press office based on the ship gave broadcast media an exclusive look at the luxury liner, and 1-2-1 access to the brand’s senior leadership.