In the wake of Covid-19 and with the increased consumer awareness of germs, we saw an opportunity for Harpic to establish itself as a leading authority in home bathrooms. To do this, we re-educated the UK out of their bad habits with our Close The Lid campaign, showing how to avoid germ transfer when flushing the toilet. 

To grab attention and drive awareness of the problem – and its simple solution - we created a series of spectacular portraits taken at the moment of flushing, to show exactly what spreads out from the bowl into the surrounding bathroom area.