We shook things up for Halloween with a limited-edition Garlic and Herb Dip costume, complete with a secret dip pouch – because there’s nothing scarier than running out of dip!

We offered media a first look at the hot new drop and landed coverage before the spooky weekend – seeding the costumes to TikTok and celebrity influencers. Hilarious videos ran over the weekend, with pizza fans wearing the costume up and down the country.

Through our gifting strategy to VIPs, we gave influential celebrities such as Big Zuu, Liberty Poole, George Baggs and Joe Baggs costumes, catching the eyes of Love of Huns and the internet.