Positioning Huawei UK and its technology outside category convention by giving greater prominence to the everyday scenarios in which Huawei technology enhances consumers’ lives. Setting annual creative guidelines setting a distinctive visual language

Creating up to 100 organic, optimised posts each month – blending central assets with unique content created in our studio video production: original and bespoke content is produced once or twice a quarter. All concept development, pre-production, shoot logistics and post-production is created as one team, in partnership with Havas Studios.

Primary objectives are generating sales and improving the brand’s reputation – benchmarked against the brand’s past performance and reassessed twice a year. Monthly and quarterly reports provide actionable insights, supported by trend analysis and social listening using tools such as Brandwatch and GWI.