At a time when sporting events around the world were being cancelled, gyms were closed and the public encouraged to stay at home, Nike had an opportunity to step up as a leader in the crisis and help enable people to maintain their physical and mental wellbeing.

To drive awareness of Nike’s free digital ecosystem of fitness apps, we leveraged Nike athletes, trainers, and coaches to create and amplify a series of unique workout content, including a very special Instagram Live dance class workshop with world-renowned artist, dancer and choreographer, Justin Bieber & J-Lo’s choreographer, Parris Goebel.