Social · OGB - AMS
How can we engage with Strongbow fans all over the world and encourage them to start using and sharing cider-related assets in their social content, helping to raise brand awareness and drive more engagement in local markets?
Stickers and GIFs are hugely popular in everyday social conversations around the world, from our group chats to our Insta Stories, yet no emoji exists for cider (while beer has two)!
Therefore, we launched two ranges of Strongbow Apple Ciders GIFs and Stickers to encourage fans to start using and sharing cider-related assets on social media and raise brand awareness in local markets.
These were uploaded to GIPHY and Tenor, available for use across multiple platforms, including Instagram, Facebook, Twitter, WhatsApp, iMessage, Android Messages, Teams, Slack and many more.