Sky VIP is Sky’s loyalty initiative, designed to make customers feel valued and loved by giving them awesome experiences and access to Sky talent. We were asked to give Sky customers the experience of a lifetime with two-time world heavy weight champion Anthony Joshua. We ran a competition inviting customers to win a boot camp training session at his gym and then surprised them with an appearance from the legend himself. We captured everything on film and created a series of assets for Sky’s channels - broadcast, digital and social.