Visit Jersey is the destination marketing organisation responsible for promoting an island that is just five miles by nine, located a skip and a jump off the coast of France. We were tasked with developing a coverage driving initiative that would flex Visit Jersey’s playful personality and put Jersey onto people’s radar during the festive ‘silly season’. 

We enlisted Becky Houzé to be our farmer in crime. A fourth generation Jersey dairy farmer with a growing social following. Becky selected 5 of her prettiest heifers to be the star of the show, renaming the girls Holly, Noelle, Carole, Mary and Mariah Dairy. With the help of a bespoke tailoring outfit, we created 5 made-to-measure festive jumpers… size XXXXXL!